The rapid growth of internet commerce in recent years presents established small businesses with a serious dilemma. On the one hand, they can stick with the business model that has worked for them for the last number of years. On the other hand, they can make the shift to serious internet.
Choosing to stay put is usually much easier in the short term.
But in the longer term this almost certainly means they will be left behind by technology, and lose many of their most important clients to more aggressive competitors.
Is adopting an internet Solution worth the effort?
Are the short term difficulties involved in making the transition to internet worth the effort?
In virtually all cases, Yes.
It is like any other investment in your business. Some businesses look at the money of upgrading production equipment or of renovating their office or retail space and choose it is simply not worth the money.
They choose the future is too uncertain to risk moving ahead, so they opt to tread water until either circumstances change, or they simply cannot continue any longer in business.
In this sense, choosing to stay abreast of technological changes is a business necessity. And these days, deciding to get involved with a business is the most important technological decision many current businesses will ever make.
Advantages of using the internet for local business listings.
Here are some of the more important advantages of moving to local.
You can develop a more money-effective Communication and Marketing Strategy – The most obvious advantage of “upgrading” to internet is that it gives you a vital web presence. In an upgraded “internet environment” your company web site becomes the focal point of your communications and marketing strategy.
And in an era when an increasingly large number of people are using the web as their first source of product and service information, “being there” 24/7 is extremely important.
You can reach New Markets World Wide – The internet offers exciting ways of reaching new markets that could only be dreamed of in the past.
These are great.
Using Online Resources
But shifting to internet may involve committing substantial resources to developing a new game plan. That usually means refining product lines to make them easier to sell online, upgrading computer systems and websites, and training personnel at all levels to be more web savvy.
It also means developing or hiring staff to handle the administration of new marketing, sales, and delivery systems, and working with outside consultants and service providers to handle the technical aspects of the new program that cannot be handled by your own people.
Without a doubt, advancements to technology have certainly opened the doors to newer ways of marketing. With so many choices in the way of digital marketing, some of us may find ourselves asking if direct mail is an old, outdated marketing method.
The answer is hell no. Absolutely not!
Using good direct response marketing techniques and strategies is a tried and true way to market your business. Direct mail, if done properly, will never be out of date. After all, look how long it’s been working as an effective marketing strategy already.
Of course, you’ll run into those who say things like “but everyone’s on the internet” or “sending email is quicker and less expensive.”
Believe it or not, everyone is not on the internet.
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