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business

2 Find Local Listing Resources

Modern day customers use search engines not just to find your specific business, but also businesses around their current location. Customers using their phones looking for ‘italian restaurants’, will get a rich search result of local businesses. The results will include distance, reviews, opening hours and maybe a possibility to make a reservation.

Rich search results for businesses

So, when we mean rich search results, we are talking about the information about a business you can directly see in search results, without clicking a link. There are a couple of different results here: a regular organic search result for a business can feature breadcrumbs, highlighted pages or even a search box. In Google, there’s also the Knowledge Panel on the right-hand side. Here you’ll find lots of metadata about a business, from opening hours to photos. Last but not least, the results you see when you search for a specific term, rather than a business. See the screenshots below for the different results you can get for a specific or generic search.

  • Get your business listed in the most popular local online directories.
  • Get more links to your business website and improve your SEO rankings.
  • Claim your business on maps and driving directions services like MapQuest and Google Maps.
  • Respond to online customer reviews.

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